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What is the Raiffeisen SHEconomy – Hackathon for Financial Empowerment
A hackathon is a creative innovation format in which people with different experiences and perspectives come together to develop solutions to specific challenges.
At the Raiffeisen SHEconomy Hackathon, participants work in interdisciplinary teams on real-world questions around women and finance. Within a single day, new concepts, services, prototypes and customer experiences take shape.
The Problem Areas
Confidence Gap in Financial Decisions
Many women have solid financial knowledge but rate their own competence lower. As a result, financial decisions are more often postponed or delegated. The challenge is not knowledge alone, but confidence and security when dealing with money.
AI-generated
Financial Education Is Not Reaching Many Women
The desire for financial education is great.
However, many existing offerings are perceived as too complex, too theoretical or too removed from everyday life. New formats are needed that meet people where they are.
Life Events Change Financial Needs
Women’s financial situations often change more significantly over the course of their lives. A first salary, a partnership, children, parental leave, part-time work, separation or retirement all bring new challenges. Financial advice is still too often not geared to this reality.
More about Raiffeisen Landesbank Steiermark
For over 130 years, the cooperative principle has been the breeding ground for Raiffeisen. Our collective structure makes us a bank that is close to its customers. Together, we shape the future.
WE move. WE create new paths. For generations and regions.
As the largest regional bank in the south of Austria, we support more than 80,000 private and business customers and work with them to create sustainable solutions for all their financial needs. Our collective structure makes us a bank that is close to its customers.
We are drivers of innovation and transformation – and we do not stage innovation theatre. With Hummelflug, Hummelnest and Customer Co-Creation, we make room for bold ideas and develop products and services with customer feedback built in. The aim is excellent customer experiences and a bank that is fit for the future.
We see diversity as an asset: different perspectives lead to better ideas. At the same time, financial self-determination requires knowledge and offerings that fit one’s own life situation. Raiffeisen is therefore committed to programmes and initiatives for greater financial education.
Women face particular challenges – from pay gaps and part-time work to care work and the pension gap. At the SHEconomy Hackathon, employees, students, founders and experts bring their perspectives together. Together, they develop new ideas that help women shape their financial future on their own terms.
